How to Use Social Media To Share Your Story

Here are some ideas you can use to be effective using social media, gain followers, and become more engaged with your audience:

• Add a blog to your social media platform(s)! Blogging is a must for any company with a social media presence. Whether you have a blog or not, you'll want to add a link to your site (or social profile). Your blog content needs to be written to inform and educate your followers about you and your products, as well as to inspire them with relevant content.
• Use video whenever possible! Video is a huge trend in social selling. If you don't want an official YouTube channel, you can try video on social media outlets like Instagram and Facebook. Videos are ideal because people more likely to remember them over a static image. Make sure you're using a quality camera if possible.
• Build relationships!When you get to know your viewers, followers and readers, they'll be more likely to follow your advice. When you provide answers to questions they ask, your engagement rates will go up. Be as real as possible! Follow back. Show interest in other people and post relevant and supportive comments on their threads. Your fans want to see you as a real person, not some faceless brand. Put yourself out there, share your authentic self and you'll begin to build some amazing new relationships.
• Get social! Social media can be a great opportunity to interact with your current and potential customers. Let's face it; if someone likes your Facebook page or they have a Twitter account, they want to know when you have an update. Social media platforms are an inexpensive way to reach your community. Take the chance to build a relationship with your community; the more engaged you are, the more they are likely to follow your lead.